Get feedback from your customers - coaching sales

During the development of this guide, we will address feedback in our relationships with clients, with the objective of obtaining the information necessary to refine and adapt our strategies. Feedback is essential in our interpersonal and professional interactions, as it influences our ability to help others and the accuracy of our recommendations.

Considering the importance of feedback for the development of every coach, we will devote the following discussion to some basic aspects related to this topic.

What is feedback?

Feedback is a valuable skill that allows us to obtain meaningful information from our clients, which is essential to adapt our strategies and make them more effective in satisfying their interests.

It is carried out through a communicative exchange, where a message is sent and the client is asked to share his or her impressions and opinions. To apply this strategy, the coach must develop communication skills that facilitate a conversation on an equal footing, providing the necessary space for the client to express him/herself freely.

Consider the client's vision

Once the coaching session has begun, it is essential to know and identify the client's view on the issues discussed. The best way to obtain feedback is to allow the client to express him/herself freely and share how he/she would act in different circumstances.

If the client is seeking recommendations on a particular topic, it is important to share your perspective based on your experience, without limiting the client's opinion. This allows you to consider actions from a broader approach, where you can incorporate the client's proposals to arrive at more appropriate solutions.

By including aspects identified by the client, you create a proposal for action that is more accessible and adapted to their reality, generating effective strategies without neglecting the essentials.

Plan together with your client

A common mistake among coaches is to offer solutions and strategies based solely on their personal and professional experience. Although the coach is sought after for his or her knowledge, it is essential to allow the client to discover his or her own potential and contribute ideas in planning actions and solutions.

The combination of the coach's experience and the client's vision can generate more complete and effective ideas. Do not underestimate the client's perspective or act superior, as this can be detrimental to the client's interests. Work together with your client and offer support, allowing them to participate in generating solutions through their ideas and approaches.

Educating the client is not about dictating what to do, but about interacting through self-discovery sessions that awaken their hidden potential.