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How to win client trust - coaching sales
As we know, human beings usually take months or even years, resources and time to build an architectural building. Yes, we take time to build, but... how long does it take to destroy what we build? In the blink of an eye. The same happens with interpersonal relationships, family, friends and business. This is why we become a crystal ball on fire. In the same way ''trust'' works, a key element to establish a sustainable working relationship and satisfied customers. In the case of business as in life in general, the evolutionary chain of socialization and integration encourages us to always gain this precious customer trust and not to lose it. We are not only talking about making a successful sale and generating revenue, but also about establishing an empathic exchange during and even after the process.
First, provide value and then sell. The value we are talking about here is not economic, but human. The customer needs to find himself in a feeling of security, sincerity, commitment and loyalty even in insignificant moments such as sharing a cup of coffee to close a deal. The mood as well as the required mastery of the topic of conversation needs to be under your control. The goal should be to establish long-term exchange and for this it is vital to deliver what is promised. It is effective if you do not want to lose or spoil the customer's trust in you, your brand or your company.
To carry out an effective presentation, we must visualize how the world perceives us and as part of a presentation we propose to gain the trust of customers, we will see here these tools that give the feeling of being in front of professionals:
A professional website with good image work and a custom domain name is an excellent start to attract clients because there will be a lot of your information and work to socialize. It is good that you take special care to details such as the words you will use and the spelling, what kind of images, if you need them, even.
If you decide to promote your business with materials such as brochures, business cards, flyers and invoices, it is important that they are designed and printed in high quality. Many times we give prospective customers that business card that contains some of the contact information. It is a sign of your company's professionalism that this type of personalized treatment makes the best impression.
It is a way of communicating to the client that the main subject of the conversation is work and, as in the previous examples, you should not neglect the organization. Here the coherence and concordance of the messages must be of high priority, as much as the spelling.
If possible within the available budget, an important key is to use advertising in traditional media such as television or radio. A special approach to the public of our product or service from the comfort of home.
You must focus on the customer's interests and demonstrate that you have the ability to deliver what you promise in the agreed time. Customers will realize that your brand is authentic and that will convert them into repeat customers.
Something that is relevant after making an offer is the references we can provide, especially from customers who are satisfied with the deal or the product. Reminiscing about previous good experiences can give the potential new customer confidence that the business can be profitable and serious.
You should pay attention to your customers' needs and concerns, as well as any criticisms they have about details. Paying attention to their concerns will make the exchange more empathetic. Being sincere in business will give you a step up the career ladder that you can't even imagine, as it brings great credibility to your work and person.
You probably wonder why so many requirements are necessary to close a sale or a consultancy. As a business coach you must have a wide repertoire of tools that allow you to develop your insight to attract people's energy and trust. These and many other aspects that you will learn for yourself during your work experience in the field will help you build a reputation that sets you apart from any other type of business. People need you, they need your expertise, you will become their compass, and they will need your vision to keep the business afloat. They will trust you.