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Maintain a good relationship with your customers - coaching sales
Life coaching is a profession that requires a great emotional involvement on the part of the coach in his relationship with the client. It is common to think that this relationship should be limited to the work-related aspects of the problem addressed during the sessions. This mistake can lead to affective limitations that significantly affect the effectiveness of communication.
In this guide, we will address some of the most important elements of the importance of maintaining a good relationship with your clients to ensure effective communication.
It is not necessary to turn the relationship into a friendship, but it is essential to take care of the relationship you have with your customers. Show affection in your treatment, this will allow the client to be more sincerely involved in the communications during the coaching sessions. Values such as empathy, solidarity and humanism are essential in dealing with others.
Some coaches avoid allowing the conversation to cover personal aspects outside the issue, which can be a mistake. One of the key factors in establishing effective communication is trust. When we get our client to trust us, they are more likely to communicate openly, sharing their feelings and experiences so that we can build a more accurate profile.
If your client wishes to discuss topics that do not add value to the session, but help them gain trust, provide the space for them to do so. Although the session may temporarily divert, this will increase the client's level of trust in you and improve the quality of future sessions.
An effective way to improve your relationship with your clients is to show concern and interest in what is troubling them. Write down every detail that comes up in sessions, although it can be difficult to remember everything, use a notebook or a system to help you remember what the client is telling you and what he or she expects you to show interest in in the future.
If he or she tells you about personal problems, important dates or issues that need to be resolved, you will have control over these elements. At the beginning of the next session, ask how the client has been doing with these issues. Putting yourself in the client's shoes is the best tool for knowing what works in improving relationships. Treat your customers the way you would like to be treated.
There is no need to be opportunistic or feign an interest you don't feel. Show honesty and be aware that your greatest wish is that your client trusts you completely, since you will be working with their emotions and this requires trust on both sides.
