Tips for dealing with customers - coaching sales

During this guide, we will address the importance of connecting with our customers in an open way and showing our most human side. Many times, the difference between building customer loyalty or not lies in the personal connection we manage to establish with them. This is achieved through an honest and transparent attitude, which not only focuses on selling services, but also on generating complicity and trust. By gaining the client's trust, being professional and consistent, we will make them come back to us when they need our services.

Below, we will analyze some fundamental aspects to keep in mind when connecting with your clients.

Let them get to know you

The more information a client has about you, the better image they can form. Our subconscious organizes the information we receive to create a profile of the person we are interacting with. If we are cold or distant, this can affect the connection we establish with our clients.

It is advisable to maintain a warm and professional attitude. Do not avoid personal aspects, even if the relationship is purely professional. We are social beings, and our interpersonal relationships are key to nurturing that connection.

Offer your help before you are asked for it.

It goes without saying that our work should be remunerated, but an effective strategy to add value is to demonstrate that we are not only interested in our clients' money, but that we are committed to their needs. Being willing to offer help unselfishly, especially when you have not been asked for it, can make a big difference.

This will give you an edge over the competition and allow you to retain your customers' attention, creating a positive impact on them. By offering help without being asked for it, you demonstrate the quality and assurance of your services, which increases your value proposition and provides reassurance and guidance.

Be concerned about the emotional state of your customers.

It is essential to keep in mind that your customers are people who, like everyone else, go through emotional ups and downs. Knowing how to gauge their feelings and caring about their emotional state is crucial to being able to communicate effectively with them. A client's mental and emotional receptivity varies, and your approach must be tailored to their emotional state to ensure effective communication.

Caring about their emotional well-being is an act of responsibility, as the perception of your service will be influenced by their state of mind. Being a coach involves developing skills that allow you to work on other people's mindset. If you want to maximize the results of your work, it is essential to attend to the psychological state of your clients as well.