Work on your sales skills as salesperson - coaching sales

Often, a quality product or service is not enough to generate sales. The human brain prioritizes sensory perceptions over critical thinking.

In sales, the consumer unconsciously values how a product or service is presented more than its true quality. Therefore, a good sales technique and proper communication ensure better results.

Skills that a good salesperson should have

An entrepreneur, as a salesperson, must develop certain skills that facilitate his or her commercial success. Here are some of them:

• Listening to the customer: A good salesperson pays attention to the customer's needs, empathizes and responds sincerely. Concentrating only on the sale generates rejection.

• Good communication: You must adapt to each customer, be clear and precise, taking care of verbal and non-verbal language.

• Confidence in your product or service: Being confident in what you sell generates confidence in the customer. Avoid exaggerating, as this may alienate the buyer.

• Patience: Each customer has a different pace. A good salesperson must remain calm and self-controlled throughout the sales process.

• Market knowledge: Knowing your product and industry well, as well as the trends and competition, is essential to locate your customers.

• Learning ability: Always keep learning from your successes and failures to improve and adapt to market changes.

• Follow-up after the sale: The customer relationship does not end with the sale. Follow-up is key to generate loyalty or to resume possible negotiations.

Techniques to be a better salesperson

In addition to the basic skills, here are some techniques to improve in sales:

• Improve your physical appearance: Presentation is crucial. Dressing well, getting enough sleep and taking care of your physical condition influence the perception of your customers.

• Study your body language: Record yourself to identify possible discrepancies between what you communicate and what your gestures show. Work on your eye contact and expressions.

• Organize your sale: The first few minutes are key. Project confidence, start selling yourself, then your company and finally your product or service.

• Control your voice: Modulate the tone and volume according to the message you want to convey. The voice is a powerful tool to influence customers.

• Smile: A sincere smile facilitates communication. Avoid forcing it, as the customer may notice it and distrust you.

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