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Identify real problems - life coaching
The coach is a professional trained to handle problematic situations that need to be approached from other perspectives, where experience and expertise are key to finding creative and effective solutions. The problems to be addressed during the sessions should be identified in the early stages, often called discovery sessions. The process of identifying the problems is crucial, as strategies and actions will depend directly on the nature and typology of the problems.
In this guide we will address some of the most important elements of the correct identification of customer problems, in order to optimize the effectiveness of the proposed solutions.
It is common to make mistakes when we fail to correctly identify real customer problems. Often, when someone approaches us to communicate a concern or problem, their perspective may be distorted, leading to the magnitude of the facts being exaggerated or misinterpreted.
A common mistake is to focus on secondary problems that are actually the result of a larger problem. It is essential for the coach to be able to discern when the coach is dealing with a superficial issue and when the real root of the problem is being addressed.
Distortion of problems by the client is a common phenomenon. The client's view of his or her own problems is influenced by his or her emotions and personal circumstances. Therefore, we cannot base our analysis solely on the emotion with which the client presents the problem, but must use common sense and rationality to evaluate the situation objectively.
The advantage of consulting with a coach lies in receiving a neutral view of the facts presented. If the coach cannot form his own balanced judgment on what the client tells him, it will be impossible to offer coherent solutions that address the real problem in its true magnitude.
One of the most common mistakes is not to distinguish between the core problem and the secondary problems. A central problem can generate multiple secondary problems, and if we concentrate only on these, we are unlikely to make significant progress.
It is not useful to waste effort on solving the secondary problems without addressing the root cause. If the source of the problem is eliminated, the side effects will naturally disappear. When listening to the client, it is vital to pay attention to what is behind each situation to determine whether what is being narrated is a problem in itself or a consequence.
An effective way to uncover the root of the problem is to ask questions such as, "Why do you think this is happening?" This can help identify the real causes behind the events narrated. Only by confronting those causes can the resulting problems be effectively eliminated.
