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Test Factors that influence you to be unsuccessful
Agenda
QUESTION 1: WHAT ARE THE FACTORS THAT INFLUENCE OUR LACK OF SUCCESS?
The idea of success is primarily driven by the fear of failure in the marketplace
We need the competition to establish a benchmark of success for our company
QUESTION 2: WHAT WOULD HAPPEN TO OUR BUSINESS IF OUR PROPOSITION LACKED CUSTOMER VALUE?
This serves to create even greater awareness of our value
Naturally we would be just another business, and the customer would find no difference between us and the competition
When we are clear about our objective and the value we want to contribute, it is very easy to show our authenticity
A value proposition guarantees our long-term survival in the supply market
QUESTION 3: WHAT CAN HAPPEN IF THE COMMERCIAL MANAGEMENT TEAM IS NOT FOCUSED ON THE OBJECTIVE WE ARE PURSUING?
It is useless to have good ideas and strategies to stay in the market if our management team is not sufficiently prepared to represent our interests
The management team's commitment to our company is one of the factors that influence our lack of success
Our personnel must know and share our vision in order to make strategic decisions that can define our business direction
If our commercial management team is not focused on the objective we are pursuing, they can make the wrong choices that will harm the business
QUESTION 4: WHAT ARE THE CONSEQUENCES OF A COMPANY WITHOUT INNOVATION?
Creativity is an essential part of our quest to maintain a culture of innovation in the company
The market of offers and demands is constantly changing and we as a business must maintain a culture of innovation to surprise our customers with products or services that will help us to improve the quality of our products and services
A company without innovation can make our value obsolete and would be a factor that would prevent our success
The culture of innovation allows us to have the ability to open ourselves to new ways of working, seeking improvements for the client and his request
QUESTION 5: WITH WHAT CAN WE GUARANTEE A LARGE PART OF OUR COMPANY'S SUCCESS?
Advertising and marketing are the visualization of our business to the world
If we did not take these elements into account, our company would be a digital ghost
Marketing and advertising influence both sales and the quality of our offerings
With a good marketing and advertising strategy we can guarantee a great part of the success of our company
QUESTION 6: HOW DOES LOCATION WORK IF OUR BUSINESS IS DIGITAL?
If we have a business away from the flow of people, we will be at a disadvantage to interact with more customers
In case the business is digital the location will not be a problem because a remote company requires other means of visualization for the client
QUESTION 7: WHAT PHYSICAL ADVANTAGES CAN OUR COMPANY HAVE OVER OUR COMPETITORS?
Our business or company may have physical advantages over other competitors to the relative extent of its location
If we are located in a city with a large population, we guarantee the accessibility of our service
QUESTION 8: WHAT IS MOST LIKELY TO HAPPEN WHEN WE DO NOT SUSTAIN THE BUSINESS FINANCIALLY WITH NEW CAPITAL INVESTMENTS?
Possibly the biggest factor influencing the success of a business would be the capital to invest in the beginning
Not only do we need capital to get started, but also to keep our business running smoothly
Our success can also be determined by the time and money we devote to financially sustaining the business
When we fail to sustain the business financially with new capital investments we are likely to go straight into bankruptcy
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