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Test Know what your product solves
Agenda
QUESTION 1: HOW DOES KNOWING THE PRODUCT CHARACTERISTICS HELP US?
First of all, in order to know what your product solves, we must know its characteristics to be able to speak more properly
Knowing the characteristics of the product can help us to strengthen communication and increase motivation with the customer
When we have an item to sell we must know its characteristics, shape, material, size, color, and even weight, these particularities are the ones that allow both you and the customer to identify its characteristics
If we offer a service, we must take into account the dynamics, the duration and the procedure of your service; this will show the customer that he/she is dealing with responsible and professional sales agents
QUESTION 2: WHAT DETERMINES THE FUNCTION OF WHAT YOU SELL?
The function of the product generally tells us what it solves, whether its purpose is aesthetic or practical
Normally, products of a practical nature have a function that determines what they are used for and what they are not used for
If we propose a service, it must respond to conceptual aspects such as advice, provide a type of knowledge, or assistance
Knowing how to determine the function of what you are selling will help you to correctly guide the customer and will make our work easier
QUESTION 3: HOW DOES IT HELP US TO KNOW WHAT THE COMPETITION IS PROPOSING?
It is very common to make comparisons when we have a long track record and especially when we know that we are not the only ones in the market
Knowing what the competition offers helps us to position ourselves with respect to their offer and in some sense helps us to keep our products up to date
The most important thing to know what the competition offers is to establish our value proposition where we guarantee much of the authenticity of our business
In the same way the competition also establishes comparisons between their proposal and ours, in the end the sense is to know what solves what we sell
QUESTION 4: WHAT IS THE BENEFIT OF KNOWING THE BENEFIT OF THE PRODUCT?
It is very important to know what your product solves is also to know its benefit
What our product brings to the customer, what benefit it provides, how he enjoys or consumes it
If we understand their benefit we can know if our value is functional for the customer
The benefit depends on the type of product or service we offer and the needs it solves for the customer, in all cases it can work differently, but as long as the customer is a good customer, the benefit depends on the type of product or service we offer and the needs it solves for the customer
QUESTION 5: HOW CAN WE SELL PROPERLY IF WE DO NOT REALLY KNOW IN DEPTH THE CHARACTERISTICS OF OUR PRODUCT?
Imagine that a customer files a claim because an item they purchased from our business is defective. how would you know if what they are telling you is true when you don't know the item?
An important part of our work when we offer services or products is to know what we are selling and its characteristics in order to be able to sell better to the customer
If we have the required mastery of the information and characteristics of the product we can demonstrate our security and professionalism in the business area
If we do not know the product we are offering, we will not be able to correctly convince the customer that this item meets his needs
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