What is the benefit of your product solution?

Here we are facing a controversial question where we focus on the benefit and not on the solution that our product brings to the customer. With the product or service we are looking for the key to sustain an authentic company that shows the consumer a real solution to his need and also that this solution brings a benefit. All businesses try to attract the customer's attention with the best offer, but their only objective is to sell. We remember that in addition to selling, we have the purpose of generating value with our offer.

Motivations.

One way in which we can understand benefit is by knowing what motivates customers to buy. The benefit of acquiring a certain product works as a motivation to create the idea of a solution that the customer needs for himself. When we buy we are in function of satisfying our needs, whether they are of fundamental consumption such as food or of a material nature. A good product generates a pleasant experience that at some point we want to repeat, this is for us a motivation to continue consuming. Another way in which motivations can represent a benefit is to face an unknown product, in many cases we acquire articles or request services in search of that benefit towards our need of material or spiritual character.

It provides solutions.

It is important in the best of cases, that our business more than selling services seeks to provide a solution to a problem. If a certain product gives us a momentary solution to our concern, we know that we will need it again, creating a conscious dependence that would represent a type of slavery that no customer wants. On the other hand, when we provide a solution, it generates a state of satisfaction and well-being in the customer in a motivational way that makes him and our company feel pleased. In any case, a satisfied customer always returns to the place where he had the best experience, the best treatment and the best offer.

Value

If the solution offered represents a benefit for the customer, then a kind of conscious value begins to be generated towards our company and its service. The customer recognizes that value in us depending on the quality of the service requested. A proposal that does not offer a real benefit for the customer casts doubt on the value that it can symbolize and when the customer begins to doubt about the benefit, he/she just buys the product, then resorts to the offer of the competition. We as a company must be constantly in function of generating that value that the client requests, but the client does not go for the companies looking for a value, but for a solution, we simply offer him that solution that benefits him and contributes value.

Utility.

Here is an important point to know what benefit our solution provides, the utility of our product or service. The benefit is something individual for the consumer, each one can notice it for himself, we cannot measure it, but it is measured by the customer himself, it often depends on how useful our offer is to him. If we want our product or service to provide the customer with a solution, then this proposal must be useful to him. As we understand it, when a service is useful then it is representing a type of solution to our concerns as customers. If something is not useful for us as customers or does not motivate us to consume it, it automatically leaves our field of needs.

Advantages.

Advantage is another issue that also relates to the type of solution and benefit of a service or produc