Know what your product solves

Well, we have in our power the possibility of interacting with the customer through a certain product in order to solve their needs, but what needs does our product solve? Well, on our work table we have three conflicts, the need, the product and the solution. In this lesson we will focus on particular aspects of our offer to customers to put into practice our knowledge as Business Coaches.

Characteristics of your product.

First of all, to know what your product solves, we must study its characteristics in order to speak more properly. Knowing the characteristics of the product can help us to strengthen communication and increase motivation with the customer. When we have an article to sell we must know its characteristics, shape, material, size, color, even the weight, these particularities are the ones that allow you and the customer to identify your product. If we offer a service we must take into account the dynamics, the time of duration and the procedure of your service; this will show the customer that he is in front of responsible and prepared sales agents that represent the interests of your company.

Determine the function of what you are selling.

The first thing we ask when we see something we don't know for the first time is what is it for, what is its function? The product's function usually tells us what it solves, whether its purpose is aesthetic or practical. Normally, practical products have a function that determines what it is used for and what it is not used for. On the other hand, if we propose a service, it must respond to conceptual aspects such as consulting, providing a type of knowledge or assistance. Knowing how to determine the function of what you are selling will help you to correctly guide the client and will make our work easier.

Know what the competition offers.

Establishing comparisons is very common when we have a long history and especially knowing that we are not the only ones in the market.

Knowing what the competition offers helps us to position ourselves with respect to their offer and in some sense motivates us to keep our products updated. The most important thing to know what the competition offers is to establish our value proposition where we guarantee much of the authenticity of our business. In the same way the competition also establishes comparisons between their proposal and ours, in the end the sense is to know what solves what we sell.

Benefits.

Very important to know what your product solves is also to know its benefit. What does our product bring to the customer, what benefit does it provide, how does the customer enjoy or consume it. If we understand its benefit we can know if our value is functional for the customer. The benefit depends on the type of product or service we offer and the needs it solves for the customer, in all cases it can work differently, but as long as the customer benefits from our company, our company will also benefit from the customer's request.

Importance of knowing your product.

How can we sell properly if we do not really know in depth the character