Test Develop new skills to add value

QUESTION 1: WHAT ARE THE LEVEL PROGRAMS FOR GENERATING VALUE?

Tier programs are a strategy to familiarize our business with customer consumption
These programs are carried out in order to reward customers for their loyalty to our brand
The main objective is to provide value for customers and users
We can approach them through scoring systems, level systems and profit systems

In the scoring system, the customer is benefited in the way the company determines appropriate
This works through scores that give you access to other products as guarantees or for free either by commenting on social networks, subscriptions or by emailing us at
When the customer achieves a certain number of points, he/she obtains a free product
This guarantees the customer's motivation to patronize our business and the opportunity to see value for themselves

Through tiered systems the customer obtains benefits according to the level of membership
By purchasing more frequently, they move to a higher level where they can obtain greater discounts, special offers or even invitations to vip events
For all types of consumers, being included in a membership becomes important because it helps them to consolidate their self-esteem and provides them with a certain well-being that is associated with this type of membership
In the creation of these level programs it is important to establish in a document terms and conditions for the client that will allow us to set rules and limits as to the level of expectation and

Establishing your business as a highly competitive benchmark is something that large companies achieve, and the way to do this is by publishing valuable content on social networks to
One way to make your content valuable is to share knowledge in your area of action to get a positive response from the audience that follows you
By using a personal blog you can generate educational content, articles about your products, infographics or case studies about important information
You can also create events where you invite customers and colleagues to participate in educational content

A good way to reach more people with your content is to collaborate with influencers who can give you more reach by organizing a contest or raffle where the prize is your product
To extend our reach, we can invite market specialists in our field to our offices to exchange content that you want to reach your customers with sources

Contests and sweepstakes are an attractive and easy way to reach more users
They are a very effective strategy when we are about to launch a new product to the market
We can call them by email and social networks, we must take care that the emails have the necessary information to be able to apply in a simple way
It is important that you include links to all the social networks and web pages of the company where the contest will be held in order to make the proposal more professional

The interaction between the customer and our company is much more familiar if we provide more personalized attention
In these days of the digital era, it is important to personalize the treatment when we communicate through social networks because we let the customer understand that we are not a robot with automatic messages and we offer
To this end, it is important to keep all customer and user information up to date, their personal data and the monitoring of online activity and purchase history to be included in personal mailings
None of the above

The most important thing about trying to add more value is to constantly think about the customer and how we can respond to the needs they are looking for in us
To add more value to the customer we must take into account: what benefits they can get, what they are interested in, what they value and above all how to provide the best possible sales experience