Develop new skills to add value

We are already at a point where we know what the added value is, but how do we know if our work so far is enough? Do you think we can improve the tools to add value? There are always details that can slip through our fingers, especially when we are very immersed in our daily lives. What if we look at it a little from the outside; we would notice that we can continue to deepen with creativity to make our company something more familiar and not just a business where we sell and treat the customer well. Our initiatives can position us as a reference of value and enjoyment for the customer; here we will show you new skills to bring more value to the customer. Pay attention.

Level programs.

In the previous meeting we touched on the issue of customer motivation in order to bring value to the customer and looked at special offers such as free trials or subscription services. But another strategy to familiarize our business with customer consumption is tiered programs. These programs are conducted in order to reward customers for their loyalty to our brand.

The main objective is to provide value for customers and users. We can approach them through scoring systems, tiered systems and benefit systems.

In the scoring system, customers are benefited in the way that the company determines convenient; this works through scores that allow them to access other products as guarantees or for free, either by making comments on social networks, subscriptions or by email on the company's official website. When the customer achieves a certain number of points, he/she obtains a free product. This guarantees the motivation on the part of the client to frequent our business and the opportunity to make him see value for himself.

Through the tier system, customers obtain benefits according to the level of membership. By purchasing more frequently they move to a higher level where they can get bigger discounts, special offers or even the invitation to VIP events to socialize among high consumers of the brand. For all types of consumers, being included in a membership becomes important because it helps them to consolidate their self-esteem and provides them with a certain well-being that is associated in this case to the value that we provide them with our service. In the creation of these level programs it is also important to establish in a document terms and conditions for the customer that allows us to set rules and limits regarding the level of expectation and the operation of the benefit.

Valuable content.

Establishing your business as a benchmark of high competition is something that large companies achieve and the way to do it is by publishing valuable content on social networks for customers and the general public. One way to make your content valuable is to share knowledge in your area of action to get a positive response from the audience that follows you. By using a personal blog you can generate educational content, articles about your products, infographics or case studies about important information.

You can also create events where you invite your customers and colleagues to participate on educational content or simply recommend them by providing value both to the event and the importance that can provide them to be or be part of it.

Influencers.

A good way for your content to reach more people is to collaborate with influencers who can give you more reach by organizing a contest or raffle where the prize is your product and the benefit may not be monetary but you gain more connectivity and socialization. To extend our reach radius we can invite to our offices market specialists in our field to exchange content that you want to get to your customers with trusted sources. To concretize the associative work with other brands and branches in the market can make your service or product more valuable and requested by customers, besides influencing our professionalism.

Contests and sweepstakes.

Contests and sweepstakes are an attractive and simple way to reach more users; a very effective strategy when we are about to launch a new product to the market. We can call them through email and social networks, we must take care that the emails have all the necessary information to be able to apply in a simple way. It is important that you include links to all the social ne