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Test Execution of Intelligent Purchasing
Agenda
1ST QUESTION: What aspect of the lining can ruin the experience of wearing an expensive suit?
A well sewn silk lining
A discreet patterned lining
One lining without a brand label
Poor quality synthetic lining
2nd QUESTION: What should the consultant do with the customer in terms of price and value?
Confuse value with discount
Educate to distinguish between price and value
Prioritize branding over tailoring
Completely ignore the cost per use
3rd QUESTION: What is the rule in liquidations according to the advisor?
Seize any bargain without thinking
Buy ephemeral trends on the way out
Buy the cheapest even if it doesn't convince
Buying only what you would pay full price for
4th QUESTION: What does a garment that itches, wrinkles immediately, or has twisted seams indicate?
It is a bad buy regardless of brand or discount
Only requires better ironing at home
Will be perfect after the first wash
Excellent price-quality ratio because of the discount
5th QUESTION: What should be checked on the labels to understand garment maintenance?
The composition of the fabric
The marketing country of the garment
Recommended seasonal color
Manufacturer's suggested retail price
6th QUESTION: What does the Cost per Use formula show?
That the initial price is the only relevant variable
That a luxury label always guarantees value
That a cheap garment worn twice may be more expensive than a quality one worn a hundred times
That the number of uses does not affect the accumulated cost
7th QUESTION: How does the advisor help justify an expensive coat?
Emphasizing logo and exclusivity
Recommending buying it only if it is heavily discounted
Showing its versatility and use in multiple winters to lower its cost per use
Avoiding combining it with other outfits to preserve it
8th QUESTION: On sales, what should be avoided?
Quality basics like cashmere or leather
Short-lived trends that are already out of stock
Inspecting for flaws or defects
The discipline of buying only what you would pay for at full price
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