Transcription The Personal Shopper Service
Commercial structure and fees
The Personal Shopper service is professionalized through a clear fee structure.
It is generally charged per hour of accompaniment, establishing a minimum (for example, two or three hours) to guarantee profitability.
Pre-shopping or pre-shopping time should also be considered within the fees, either as a fixed cost or integrated into the hourly rate.
It is crucial to clarify that the customer pays for the expert's time and knowledge, regardless of whether he or she decides to buy the garments or not; the advice has value in itself, even if the result is learning what not to buy.
Psychology and diplomacy in the fitting room
The fitting room moment is the most vulnerable for the customer. The consultant acts as a filter of confidence and self-esteem.
If a selected garment does not work (because the cut does not flatter or the size varies by brand), the consultant should handle the situation with diplomacy, removing the garment immediately and offering a better alternative without emphasizing the "flaw" in the customer's body.
Never force a purchase; if the garment does not convince 100% or does not generate the "wow" effect, it is discarded.
Brutal but gentle honesty is what builds customer loyalty: "Don't take it, we can find something that really does you justice."
Final delivery and style education
Service doesn't end at checkout. The ideal closing includes a recap of what was purchased and, if possible, the delivery of a guide or digital "cards" showing how to combine the new purchases with the garments the customer already owns.
The customer is taught how to maximize the purchase: "You will wear this new jacket with the gray pants for work and with your jeans for dinner on Friday".
This added value transforms an afternoon of shopping into a style education session, empowering the customer to manage their image with
the personal shopper service