Execution of Intelligent Purchasing

Technical eva luation of textile quality

The consultant must educate the customer to distinguish between price and value. The quality of a garment is assessed by touch and inspection of tailoring details.

Seams, fabric drape and, crucially, lining quality should be checked; a poor quality synthetic lining can ruin the wearing experience of an expensive suit.

It is also vital to check the composition on the labels to understand the maintenance the garment will require (dry cleaning, hard ironing).

A garment that "itches," wrinkles at a glance, or has crooked seams is a bad buy, regardless of the brand or discount.

The Cost per Use formula

To justify investments in high-end pieces or quality basics, we use the concept of "Cost per Use".

An inexpensive garment that is worn twice is more expensive in the long run than a premium garment that is worn a hundred times.

The consultant helps the customer visualize the versatility of the garment: if an expensive coat can be combined with multiple outfits and will be worn over several winters, its cost per wear is negligible, making it a smart investment.

This rational approach helps overcome price resistance on key items such as coats, shoes and handbags.

Clearance and sale strategy

Sales are a dangerous arena where it's easy to fall into impulse buying. The consultant's rule is strict: only buy on clearance what you would have been willing to buy at full price.

Look for opportunities to buy quality basics (such as cashmere or leather) or "accent" pieces that update your closet, but avoid short-lived trends that are already on their way out.

In addition, the garment should be thoroughly inspected for hidden flaws or defects that would justify discounting, ensuring that the "opportunity" does not become a useless rag in the back of the clo