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Test Pre-Purchase Planning (Tracking)
Agenda
1st QUESTION: What is the first step in the professional personal shopper process?
Go shopping with the client without a plan to get to know spontaneous tastes
Buy basics at the nearest stores
Make seasonal trends a priority
Performing a needs analysis based on closet audit or interview
QUESTION 2: What should be established after the customer's needs analysis?
A calendar of sales for the year
A list of treats to motivate the customer
A list of priorities and a realistic budget
A contract with selected stores
QUESTION 3: What do you look for when aligning financial expectations with quality?
Increasing the average ticket through impulse purchases
Try all available brands without filtering
Focus exclusively on luxury pieces
Avoid spending on whims before covering basics
4th QUESTION: What does market "Tracking" or Scouting consist of?
Accompany the customer all day to observe their behavior
Check online catalogs without going to physical stores
Visiting stores alone to pre-select suitable garments
Negotiate discounts with each brand before the appointment
QUESTION 5: What is identified during the pre-sweep?
Brands and stores with garments according to style, size and colorimetry of the customer
Logistics providers for international shipping
Influencers to promote purchases
Fashion events to attend with the customer
6TH QUESTION: What do you do once the tracking is done?
Designing a strategic roadmap with only filtered stores
Improvise visiting as many stores as possible
Wait for the customer to choose the route the same day
Cancel appointments to avoid fatigue
7th QUESTION: What is the role of the advisor with respect to the client's resources?
Convince the customer to increase their budget
Acting as a resource manager to give purpose to every purchase
Letting the customer decide without technical guidance
Prioritizing trends over needs
8th QUESTION: How do you optimize the customer's time and energy en route?
Visiting the most expensive stores first
Grouping stores by location and setting aside garments with available sizes
Trying on all the clothes in the mall
Avoiding planning to maintain total flexibility
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