Pre-Purchase Planning (Tracking)

Diagnosis of needs and budget

The work of a professional Personal Shopper begins long before stepping foot in a store with a customer. Improvisation is the enemy of efficiency.

The first step is to conduct a thorough analysis of the customer's real needs, based on the previous closet audit or a detailed interview.

A list of priorities ("Must Haves") and a clear and realistic budget must be established.

It is essential to align financial expectations with the quality sought, preventing the client from spending resources on whims before covering the essential basics.

The consultant acts as a resource manager, ensuring that each purchase has a defined purpose within the overall image strategy.

The "Tracking" or Market Scouting Technique

The added value of the service lies in the prior "Tracking". The consultant visits the stores alone a few days before the appointment with the client in order to carry out a pre-selection.

During this phase, we identify which brands and stores currently have the garments that match the customer's style, size and color scheme.

The "DNA" of each brand is analyzed: their tailoring (whether they fit large or small), the quality of their textiles and whether their seasonal proposition is aligned with the target.

This invisible work means that, when the customer arrives, the options are already filtered, saving time and avoiding the fatigue of searching through crowded racks.

Logistics of the shopping route

Once the tracking is done, a strategic roadmap is designed. It is not a matter of walking around, but of executing a plan. Only those establishments that passed the screening are selected.

Ideally, the consultant can set aside garments or check stock to ensure that the required size is available.

The route should optimize the customer's time and energy, grouping stores by geographic location or mall.

This millimetric organization transforms an experience that for many is stressful into a smooth and successful journey, where th