Creating value with your business

We already have a business or belong to a company that as we can see has a value for us. It mainly functions as a support for our living status, we have a salary or we can acquire income through it. And the question arises, are we only interested in money or is there another motive? Naturally we find ourselves in a constant search for sustainability and well-being, that is to say in simpler words, we look for a job or start a business where we can get an adequate living wage and that the place has a pleasant and fulfilling environment where we can feel good while doing our work. This well-being is not something that comes very easily. It's like a puzzle piece, there are hundreds of possibilities, but which one connects with you? Mainly it is usually a question of purpose. Now if we look around us all jobs can provide a certain amount of money to live on, with ups and downs; a farmer can be as successful as a surgeon can be. Everyone can see the value of the task they are passionate about and this ends up becoming a purpose to contribute to society and to themselves in personal fulfillment.

The willingness to create value.

Value alone does not get us anywhere. You have to want to bring it, have the will, willingness and insight; for that it is necessary to know the importance of value over the product. If we do not put enthusiasm into it, then it would not have enough weight for a customer to prefer us and he would take any other offer from the competition; making us just another one in the market. When you go into a supermarket and you go to select something from the shelf where you are looking for, the same product is piled up by the hundreds, which one would you choose if they are all the same? You pick any one because they are all the same. But when we work with customers we have to get them to the shelf; knowing that in the next block there is a supermarket that also has our offer.

That the customer service is excellent.

When we are Coaches we have more than clear this part; the customer always wants to buy but does not want to be sold and if we have the purpose of creating value, customer service must be excellent. The mood plays a fundamental role, a clean and spontaneous smile to achieve more than a sale, a healthy and reciprocal friendly bond. Something important during the deal is to allow the customer to make his decision and not to feel that we are forcing him to buy. With a good service we achieve that the customer is satisfied and can solve their needs. We can take into account that the influence of our treatment, charisma and good vibes will remain for them as a good memory, and we can even make them have a different day, making them need our service again.

Take care of the corporate image of the company.

While the treatment is important, so is the corporate image. By this we mean the logic between the type of business and how it is represented to the public. Including the documents correctly written with logos or images, both printed and on the web; as well as the design of the company and work place to the colors we use.

In the service, the packaging of the products, the receipt; in the work team, the type of uniform and accessories to be used and even the punctuality in the agreements; in short, taking care of every detail. The influence of the image aspect in the company is important because the client receives a notion that he is in a professional environment, and that having joint commercial ties can bring him a social benefit besides becoming an example to be followed by other companies of the competition.

Create internal value.

One part that determines the effectiveness of the methods we will employ is to work on value internally within the company. Make our team aware of the importance of value for the business, and for themselves. The working staff, team and assistants are an extension of the company owner, together they share the same goal which is success and permanence in the market, economic sustainability and emotional well-being. Each task performed by an employee is a gear that moves the great machine of business management and each one must know that their failure stops the process of progress and causes consequences, not only for the boss, but for themselves and for customers who ask us. That is why promoting internal values such as responsibility, punctuality, attendance at the workplace and empathy among co-workers help to maintain a more pleasant environment. The awareness of creating value on these aspects allows us to place our trust in the preparation of our staff so that they know how to deal with customers as we would do