Adding value to your customers

In this Business Coach course, as you will see, we will go deeper and deeper into topics that usually seem simple. But as they say small details make a love great; and we must know how to bring to our work those little details that will make us different from the rest. We have already seen how to add value to your business, now we will see how to add value to your customers.

As you know, customers are the main income of a company, but not only that, they are the reason for the business. So how do we let the customer know that he/she is important? How can the customer prefer us over the competition? This can help you to implement new ways to make the link with your social media more professional, whether you don't have customers yet or you have already made progress in that step. We will make the client notice that he is important by giving him that value that he will only find in our company and in the same way he will see our own value; using these socialization tools we will capture his attention.

Know your customer.

To know how to add value to the customer it is necessary to know what motivates them, what do they need, what do they want? Here we must be out of our facilities or comfort zone, a field work on the type of customers who frequent us, their economic status and preferences. As a method to get to know the customers, it is essential to listen to their opinions, both their needs and criticisms of our product. Their opinions would be what would help us to adjust our proposal to their demand and all the details that we can take into account. Another important thing is to know how much capital you have in order to be able to do what is called negotiating, which is nothing more than reaching an agreement; adjusting to the capabilities and budgets you have.

Depending on our business model we will know if this option is possible or not. The important thing to negotiate the service for an adequate price for both parties is not to let the client escape because the competition will surely offer a better deal.

Create value with communication.

Communication. We must always return to this resource because it is through this method that we can create empathy in a more familiar way with the customer and get that feedback we need to know what he thinks of us. The main value that we can bring to the customer through communication is by talking about our objective with our company, which in this case is to meet their needs and concerns, to communicate a purpose that would not be realized without their presence. For us and for the client the value is delivered in the ethics and aesthetics of our service or product, in encouraging trust, security and transparency in our business and in the treatment. Therefore it is necessary a positive attitude on our part; we must show them that we are the solution to their most urgent needs, that not only means money but a charisma that they will only find in our business.

Surprise the client.

A bait that no customer can resist is when we surprise them with small details that they did not expect, another creative way to provide value and also see ours; if we as a company have value, we also give value. As part of capturing their attention and making them understand that they are important we can awaken interest in the link with our business by offering a certain product in advance or a detail; as insignificant as it may seem, no one forgets when they are given a gift or receive a friendly gesture that can make them change their previous way of thinking and even see themselves in a favorable position while closing a deal. A small initiative can be the one that makes them come back to our service the next time.

Offer updated information.

It is very important to keep the customer and the general public updated by systematically providing information about the company's circumstances as well as updates and modifications in purchasing mechanisms or service requests. In this way customers maintain a link with us, exchange opinions and comments to give activity to our business profiles. Another way to show the value to the customer is the offer of subscription services through e-mail where they can get a weekly newsletter of our company and a more personalized attention. Information management is greatly strengthened by working in social networks as it is the largest connectivity network to reach more users quickly. If we have a company in formation we must enable, in a recommendable way, a place for marketing that is in charge of this type of insertion in the digital area, because most of our sales can depend on our social networks.

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