Show your intimate side

During the development of this guide we will be addressing the importance of connecting with our customers openly and showing our intimate side. In many occasions the difference between achieving customer loyalty or not, is nothing more than the personal connection that we manage to make with him.

This is achieved through an honest and transparent attitude that is not only focused on selling our services, but to achieve a certain complicity in the personal sphere. If we are able to gain our client's trust, being professional and coherent when working with them, we will make them come to our services every time they need them.

Having said that, we will now analyze some basic aspects that you should take into account when connecting with your clients.

Let them know about you

The more information we have about a person, the better image we can form of him/her, since our subconscious organizes all the information gathered to create a profile of the person who interacts with us. Being cold or distant with our clients can affect the connection established between them and us.

Try to be warm and professional at the same time. Do not maintain an evasive attitude towards personal aspects, the fact that your relationship with your client is merely professional, does not exclude the fact that we are social beings and therefore we are nourished by our interpersonal relationships.

Offer your help before you are asked for it.

It is clear that our work should be remunerated and that we should have no qualms about charging for it. However, a very effective strategy when it comes to adding value to our services is to demonstrate that we are not only interested in obtaining money from our clients, but that we want to meet their needs in the best possible way. To do this, it is advisable that you are willing to offer your help in a disinterested way and especially at times when you have not been asked for it.

This will give you a considerable advantage over the competition and will allow you to retain the attention of your customers and have a great impact on them. By offering your help you are demonstrating your seal of quality and guarantee in the services you offer, since you fulfill an extra function as a support, which increases your value offer and provides security and guidance to those who have decided to trust you.

Be concerned about the emotional state of your customers.

You should always keep in mind that your customers are people who are subjected to all the daily aspects of life, so knowing how to measure their feelings and worry about their emotional state is a fundamental task when it comes to being able to exchange with them effectively. Communication will not be the same when our clients are mentally receptive and in the right state of mind as when they are overcome by frustration or personal problems.

By paying attention to the emotional state of our clients we can know exactly how we will exchange with them and how we will deliver the information we want, ensuring that they are as receptive as possible. Caring about the emotional state of your clients is an exercise of responsibility, since our services are significantly impacted by the way they are perceived by our client. Being a coach requires the development of complementary skills, focused on knowing how to work on the mindset of other people. If we want our efforts to be as fruitful as possible, we must also attend to aspects such as the client's psychological state.