Let yourself be known as you are

The need to feel accepted by a certain circle of people in a certain area of society, drives us through a profession, to look for that piece of the puzzle that we have not yet found to feel that we fulfill a purpose and are useful in something; to feel that we are needed.

During the beginning of both professional and human formation we naturally take as references, without realizing it, prototypes of successful personalities for us; how they dress, how they speak, their gestures, their phrases, we borrow their psychological identity, being more and more difficult to detach ourselves from the consumer society in which we live.

This is why we ask ourselves the question:

• How to be truly authentic?

  As a business coach, we must possess a wide range of knowledge and experience to be able to correctly guide our clients to success. What distinguishes us from other coaches who may have our same qualities and even tools? We humans are a species that, like all species, share similar physical characteristics. But what makes us unique is our personality and with it something that some are born with, and others learn to cultivate; authenticity.

The practice

This preamble to authenticity is not something definable because we should not judge a fellow human being by whether or not he or she is more or less rare or similar. It is the same as with the goals we set for ourselves; we build it as we go along. Therefore, here are some tips and operations by which we can give some authenticity to our web profile as well as to our treatment if we are in front of clients.

These concepts are not to reproduce industrial authenticity as you may think, but they are to consolidate individually a vision with which we can identify ourselves and manage to help others.

The best of all is that everyone will put their own personal touch.

State of mind.

We all appreciate the treatment of the people who serve us as well as the product. It's easy when you enjoy your work to show everyone a smile. If you're not in a good mood, it's best to stay home. As a coach, it is vital to have a favorable and positive mood. Because we manage to transmit the same energy to the customer, and therefore we make the customer have a better experience during the sale, so that we can gain their trust without so much effort and encourage them to become a frequent customer of our service. This would categorize you as a convincing and dynamic Coach generating good opinions that help you to continue on the road.

Personal slogan.

Once you have clear your purposes as well as the particular concepts that will identify your company; create a personal slogan. A phrase that can summarize the content of your work; the ideas you stand for, what your business would represent to clients. Something you want to say; it can work well if you need to advertise or in your personal brand. Keep in mind that it should be a message of encouragement that your clients can feel included in. You should think it through because a slogan can be with you for a long time in your coaching career.

Creativity.

Many may think that creativity is only for artists, but they are wrong, creativity is natural in human beings and is also stimulated by experiences. To start a business it is important to be creative. Mainly by not discarding the ideas that come to mind no matter how simple they may seem, you do not know where they can go. With creativity we can highlight our authenticity. Perhaps an idea is the engine of a whole life project, and when we are creative with the resources we have we can develop a whole range of offers and solutions according to our capabilities or the particularities of our business. Not everything has to be just numbers.

Know how to listen.

A frequent problem these days is that nobody has time to pay attention to things they don't know, causing many opportunities to exchange valuable information and make friendships to be lost on a daily basis.

So if you are one of those people who know how to listen to others, if you have the dedication and patience to make important what others need to express, then you are more likely to connect with people. As a Coach, you need to know how to listen carefully to customers because they are the reason for the business; it is because of their concerns that the company exists.

Critical thinking.

Good. Here we must stop a little. It is not that now we can say everything we think about any given subject, because nobody likes know-it-alls. But it is good to encourage ourselves to think critically about the environment that surrounds us, because it shows buyers that we are not just a reproduction copy; we can also generate criteria, and highlight our authenticity. Remember that the customer is always right. Knowing how to recognize when we make mistakes and how to correct them is also an index of responsibility that corresponds to us.

Be participative.

To highlight our personality and also to make our business known, it is a support point to be participative with our opinion in face-to-face events, conferences, workshops, talks and fairs, as well as in the digital environment. As potential customers notice our presence we will have more opportunities to access them, also through participation we can put into practice our vocabulary and show our authenticity.

Emotional intelligence.

This concept was popularized in 1995 by psychologist Daniel Goleman in his book ''Emotional Intelligence''. The use of this term clarified several aspects of psychology and its application in the business world, since it allows us to be aware of developing the ability to interpret, understand and respond to our own and others' emotions. For a business coach there are keys that help us to better understand the environment in which we operate with other perspectives such as self-awareness and emotional self-regulation, interpersonal relationships, empathy and self-motivation. EI is used both to strengthen relationships between bosses and employees as well as in customer service where we achieve a more accessible and empathetic approach to the consumer. It is evident, if we use these concepts, that the first signs of originality will appear in our company.