The value

Here we bring you as part of the training for business coaches an interesting topic with great scope in the field of humanities, business and life in general. Sometimes we wonder what gives meaning to the things around us, perhaps their usefulness or the influence they can have on our daily lives. All of this is hidden behind an important concept, value. What is value?

Value is a very broad concept that gives meaning to the subjective level of our awareness of what surrounds us. Value is the importance, usefulness, significance or validity that we attribute to a thing, an action, an idea, a word or a being. It has application in all subjects or disciplines in which we are involved such as the sciences, humanities, art, economics, religion and many more. In axiology, a branch of philosophy, the concept of value is related to the quality that some realities have to be estimated and considered as goods in a moral sense; they can be relative and even be both positive and negative, superior or inferior.

THE COST.

In the field of business, which is the one that concerns us, there is something that we constantly deal with and it is the cost, price, amount. This tells us what our money can buy or what must be paid to acquire some product. But where is the value? Naturally we tend to confuse them with the same purpose but they are not the same. Value is something that acts more on a subjective level, such as the quality of the service, its durability or whether it fully meets our needs. In the market there is a variety of offers, diversity of brands and prices. When we go shopping we always look at the cost, how much money do we need, but we rarely look at the value of what we are acquiring. Is a more expensive one the best offer? Undoubtedly, some offer better guarantees and advantages, or, in general, they are products that have a good marketing work behind them precisely for this purpose; to provide value.

Value and cost.

For the customer the difficult thing to discern if the value corresponds to the cost of something is knowing what he is buying, for example a customer is going to buy a car, but knows nothing about cars, it is normal to choose an economic car in terms of price because he does not know the properties or advantages of a late model car that, although a little more expensive its fuel consumption is lower and its comfort makes it more comfortable and simple than previous models, or its lot of guarantees allows payment terms and so on.

Here the cost would be a number to reach but the value is something guaranteed.

Another way to see the value according to the client is if it responds to solve their most urgent needs. We have the example of a young couple looking for a house to live in. We have two offers, one is in the countryside and the other in the city. Evidently living in the city is a little more expensive than living in the countryside, but what are the needs of these customers? Surely they are looking for a socially active life where they can interact with many people and are close to travel opportunities or jobs and they pay the price to live in the city because there are better solutions to their needs and priorities; then regardless of the price, for them a house in the city has more value.

Make the value visible.

How to make the value visible to the client? That's what we are here for. To learn as a business coach how to make the customer see that value they don't know about a certain product. Making the value of the product visible is always important, and even more so when the product is of a complex or technical nature because the customer gets better information about what he is buying and we can instill a consumer education based on values and not on prices. For this it is necessary to invest in marketing that can be easier to provide value from the visual and save some work, although contact with the customer is vital to establish a human bond. Ask customers for a favorable survey about the product either in their social networks or in reviews, this will help a lot with the credibility of the company.

Value and time.

Value is not something that is created in the blink of an eye, it takes some time to build a serious and valuable product. Sometimes it happens that a client is in a hurry to complete a process because they say; time is money. Good things usually take a long time to reach our hands.