Management by objectives to meet your customers' goals

In leadership and teamwork coaching, management by objectives is presented as an essential methodology. By setting clear and measurable objectives, it provides a structure that directs efforts toward specific goals.

This not only motivates team members, but also encourages collaboration and joint effort to achieve the desired success. Management by objectives becomes an effective way to lead and achieve concrete results in an environment of leadership and collaboration.

That said, management by objectives has met with some opposition, in part because of how it has been applied and distorted in organizations. In some cases, the self-monitoring component of goal setting has been removed, and that pressure to be controlled by others can affect motivation and perception of goals. Effective goal setting involves engaging individuals or teams with relevant data to understand the current state and propose improvements. Create an environment where they self-regulate and feel motivated to reach the next level.

The key factor here is the absence of fear of punishment. When fear does not influence decision making, people tend to set more ambitious goals, driven by positive recognition rather than avoidance of failure. The idea is to cultivate an environment where self-control prevails and where achievement is attained through commitment and self-determination.

Visualization plays a key role in this process. By graphically depicting goals and progress, a sense of accomplishment and direction is created. Achievements are celebrated, even if they are short-term goals, thus reinforcing the sense of success and progress. This cyclical process of setting, planning, acting and verifying becomes a powerful tool for continuous improvement, where goals evolve and are elevated based on previous achievements.

This approach is not only applied in business, but also in personal life. Annual reflection, where achievements are reviewed and new goals are set, becomes a valuable practice for personal growth. This process of self-evaluation and planning allows for constant and progressive growth.

The key aspects of management by objectives are explored here:

• Definition of clear objectives: involves the active participation of the person who must meet them. They must be clear and specific objectives that are achievable and measurable. These objectives must be aligned with organizational and personal goals.

• Measurement and follow-up: each objective must be measurable to allow progress to be tracked. Establish key performance indicators to help you evaluate progress toward the goal.

• Engagement and participation: involve team members in defining objectives. This fosters their commitment and sense of ownership in the process.

• Setting deadlines: each objective should have a specific time frame for completion. This creates a sense of urgency and focus on achieving results.

• Breakdown into concrete actions: break each objective into concrete, achievable actions. These actions become tangible steps toward achieving the goal.

• Assign responsibilities:<