Word Choice: The Impact of [But] vs. [And]

How the word "but" negates everything said above.

In communication, small words often make the biggest difference.

The word "but" is a perfect example of a term that, while common, can have a profoundly negative impact.

Linguistically, it acts as an eraser; it negates or invalidates everything that has been said just before.

When a listener hears the word "but," his brain instinctively prepares for a confrontation, criticism or bad news.

For example, in the sentence "I appreciate your effort, but...", the initial praise is completely nullified, and the only part of the message that really resonates is the criticism to come.

This effect immediately puts the interlocutor on the defensive, closing the door to constructive conversation.

How the word "and" unites and adds, creating a more positive message.

In direct contrast to "but," the word "and" functions as a connector that joins and adds, without overriding.

When we use "and" to link two ideas, even if they are opposites, we present them as realities that can coexist.

This simple change creates a much more positive, inclusive and open communication framework.

Instead of presenting one idea as an obstacle to another, both are presented as factors to be considered together.

This fosters a problem-solving mindset rather than a confrontational one, as it invites interlocutors to work with both realities simultaneously.

Transforming sentences

The difference in impact becomes apparent when transforming a common phrase:

With "but": "I would like to go on vacation, but I am afraid of flying." This formulation presents fear as an insurmountable obstacle that cancels desire. The message is one of resignation and limitation.

With "and": "I would like to go on vacation, and I am afraid to fly". This revised version completely changes the meaning. It presents two coexisting facts: desire and fear.

It is no longer a statement of impossibility, but a description of a situation that has a challenge to be solved.

It invites the search for solutions ("How can we manage this fear?") instead of accepting defeat.

Applying this technique to give feedback and negotiate more constructively.

This technique is especially powerful in professional environments, especially when giving feedback or negotiating.

Saying to a colleague "I like your sales model, but we can incorporate a different strategy" sounds like rejection and criticism, which provokes a defensive reaction.

However, by changing the word, the message is transformed: "I like your sales model, and we can incorporate a different strategy for faster growth."

This second formulation validates the original idea and presents