Talking about your Strengths

Knowing how to identify and communicate your strengths is essential to "selling" yourself as the ideal candidate.

The goal is not simply to list qualities, but to demonstrate that you possess the capabilities the position requires.

Focus on strengths relevant to the position.

Your primary strategy when talking about your strengths should be relevance.

Before the interview, review the job description and identify the 3 or 4 skills the company values most (leadership, communication, sales, analytical, etc.).

In responding, make the case for why you are the candidate they need by highlighting those strengths that directly align with the job requirements.

If the position requires a high level of detail, focus on your accuracy; if it asks for customer orientation, highlight your service skills.

Use concrete examples to illustrate them

A strength is just a word until you demonstrate it with facts.

Instead of simply saying "I have communication skills," use concrete examples to illustrate your statement.

Example: If your strength is communication skills and you are applying for an international position, you can say, "I have communication skills in Spanish and English.

For example, I am able to sell products to foreign customers, clearly highlight the advantages of those products and address objections, ensuring excellent sales and after-sales service.

Recommendation: Whenever possible, use the STAR (Situation, Task, Action, Result) technique to structure these examples, making your strengths credible and memorable.

Summary

Knowing how to communicate your strengths is essential to "selling" yourself as the ideal candidate. The goal is not just to list qualities, but to demonstrate that you possess the capabilities the position requires.

Your main strategy should be relevance. Review the job description and identify the 3 or 4 key skills that the company values most, aligning your strengths with those requirements.

A strength is just a word until you demonstrate it with facts. Use concrete examples to illustrate your statements, ideally applying the STAR technique to make them credible.