Identify the values of your customers

The values that a person possesses determine to a great extent his or her projection and behavior towards society. Fostering good values from childhood is the most effective way to ensure the development of integral social beings, who know how to relate properly and exchange with others based on respect and empathy. It is always possible to instill new values and work on the ethics and morals of adults.

Knowing how to identify the values of our clients is a fundamental task when it comes to working well with them.

During the development of this guide we will be addressing some of the most important elements around the identification of values in our clients and the work we do with them during our coaching sessions, so that you learn to rely on this resource to optimize the expected results during your coaching sessions.

Why should I listen to my clients' values?

Listening to your clients' values will provide you with a wealth of information to understand why they project themselves in one way or another in their interpersonal relationships.

Many of the most recurrent problems for which your clients come to your services have a basis in the values they profess and their level of perception of them. If you can identify the spectrum of values in which your client operates, you will be able to understand much more about their view of what is right and how they conceive and appreciate their actions.

When we carry out our discovery sessions, we must incorporate into the general definition of the client's profile, the values that stand out in it and those in which we must deepen and mold, with the objective of obtaining a better result in the client's personal development.

How to work on my client's values

As we said in the introduction to this guide, it is always possible to instill new values if we know how to relate empathetically with our clients. The first thing to do is to highlight the positive aspects of the customer, this will allow us to start from a friendly point, which will allow us to tolerate subsequent criticism in a more receptive way. In order to instill a new value, empathy must be used as a valuable perception tool.

Empathy allows us to feel like other people and to feel their feelings as if we were in their situation.

Through empathy, we make the client realize that the way he projects himself to other people is not the way he wants them to relate to him. It is the idea that lies in not doing to others what we do not want them to do to us.

If we manage to position the client in the vision of behaving consistently and treating others in the same way he wants to be treated, it is very possible that he will learn to value the importance of working on his behavior to progress in his personal development.

Always lead by example

Logically, you cannot talk about values or try to instill them in your clients if you are not able to lead by example. Always take care of the way in which you project yourself to your clients and transmit manners in accordance with what you profess, the best way to learn is through imitation. Keep in mind that your position of authority in the relationship you have with your customers also causes you to be perceived by them as a figure they can learn from.