Live formats

Live energy and time management

Live broadcasts (webinars, Instagram/YouTube live) have different energy dynamics than recorded videos.

With no editing possible, the pace must be sustained by the speaker in real time.

There is a risk that the energy will wane if there is no interaction, or that time will be diluted in ramblings if there is no clear script.

Often, what is planned as a 10-minute speech expands to an hour due to lack of structure.

To manage this, the speaker must come in with a slightly higher energy level than usual ("broadcast energy") to get through the screen.

It is crucial to have a timing scheme (rundown) that outlines when to introduce the topic, when to interact with comments and when to close, avoiding "dead time" where nothing happens.

The adrenaline of live can be used to your advantage to give freshness, but it must be channeled through a rigid structure of time blocks.

Authenticity and imperfection in networks

In the "Live" format, audiences value authenticity over technical perfection.

Unlike a polished TV commercial, in a live broadcast, the speaker's humanity is expected to be seen.

If a small technical glitch occurs, if you get tongue-tied, or if a domestic incident happens, the reaction should not be panic, but naturalness and humor.

Trying to maintain a facade of robotic perfection in a live performance usually generates rejection or coldness.

"Controlled imperfection" connects because it demonstrates that the delivery is real and honest.

The speaker must allow themselves to be themselves, speak in their own style and genuinely react to what is happening in the moment.

This transparency builds a relationship of trust with the digital community that is difficult t