Public engagement as a strategy

Making a public announcement of commitment to adopting a new habit or achieving a specific goal is a powerful strategy to increase the likelihood of success.

This tactic, supported by psychological principles, takes advantage of the human need for consistency and the influence of social perception.

The Power of Declared Commitment

When an intention is publicly declared, a level of commitment is created that goes beyond simple personal determination.

Classic authors of psychology, such as William James quoting Alexander Bain, already pointed out the importance of making a "public oath" when acquiring a new habit or abandoning an old one.

This act of announcing the intention to friends, family or even a wider community (e.g., through social networks or support groups) adds a layer of social responsibility.

Psychological Mechanisms Involved

When a commitment is made public, several psychological mechanisms are activated.

First, it increases one's sense of obligation; having said it, one feels more compelled to follow through in order to maintain coherence between words and actions.

Second, the perception of others is involved. Knowing that others are aware of our goal can act as an external motivator, whether it is the desire to show progress, to avoid the disappointment of others, or the support and encouragement that can be received from the social network.

Practical Implementation

To implement this strategy, concrete actions can be taken such as:

• Call a friend and share the new habit you are trying to implement.

• Post the engagement on social networks such a