How to create content in video format

Technological progress and widespread access to the Internet have boosted the consumption of audiovisual content. Statistics show a steady increase in online video viewing, indicating that more and more people are choosing this format for entertainment, information and communication.

Current consumption behavior reveals a remarkable shift in audience preferences and behaviors. Users are actively seeking visually engaging content. Some proposals in video format could be an effective solution to meet these demands.

Using videos: There are several ways in which videos can be used in public speaking. Below, we will explore some of them:

• Video presentations: Videos allow you to create great presentations. You can combine images, graphics, text and narration. They also give you the opportunity to practice and perfect your public speaking skills by recording and reviewing your presentations.

• Video-training: You can record yourself practicing speeches and using public speaking techniques, then receive feedback on your performance.

• Video-marketing: This is a powerful strategy in both personal and professional settings. You can leverage video to create promotional content that highlights your public speaking skills, share testimonials from satisfied clients, and provide tips and tricks related to your area of expertise. This form of visual communication allows you to spark greater interest in your personal brand or the services you offer.

Leverage its use: Video proposals can be used in a variety of situations and contexts where you need to communicate an idea or present a proposal in a compelling way. Here are some examples of when you can leverage their use:

• To apply for project funding, as they allow you to persuasively convey the need for funds, highlighting the objectives and showing how resources will be used appropriately. By highlighting an equitable distribution, it generates confidence in those interested in financing the project, who perceive that their investment will be handled in a balanced way.

• The use of video-proposals in sales and marketing is highly effective for promoting products or services. Through video, you can convincingly highlight the unique features and benefits of your offer. In addition, showing real-life examples of use allows viewers to visualize how your product or service can meet their needs. This gives them practical insight and helps them make an informed decision about their purchase.

• Academic project proposals:To highlight and clearly explain an academic project, whether it is research, a thesis proposal or a request for research funding.

• Crowdfunding campaigns:You can use video to tell your story, explain the purpose of your campaign, show how the funds will be used and offer attractive rewards for backers.

Practical example: Imagine leading a major change in your company by implementing a new internal management system. Your goal is t