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The Psychology of Tone and the Impact of Priming

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Transcription The Psychology of Tone and the Impact of Priming


Priming: The prior information that colors interactions.

Priming is a psychological phenomenon where exposure to a specific stimulus (such as an image, word or news item) influences our subsequent thoughts, emotions and behaviors, often unconsciously.

It functions as a kind of mental "priming" that colors our perception and reaction to future situations.

For example, if you see an image of a happy face just before a meeting, you are more likely to interpret ambiguous statements during that meeting in a positive light.

This prior influence can subtly affect how we feel and how we interpret social interactions.

Beware of Negative Priming and its body reflex.

Priming can be negative and have a detrimental impact on our nonverbal communication.

If we receive negative information prior to an important interaction, such as learning about an employee's mistake just before their performance appraisal, this information can "prime" us to have a negative disposition.

Even if we try to be fair verbally, our body language may unconsciously reflect that negativity, for example, through crossed arms or frowns.

This can create a tense atmosphere and negatively affect the employee's perception of the eva luation and the leader.

Being aware of these effects is crucial to prevent prior information from biasing our nonverbal communication.

Countering Priming with Cognitive Reframing

We can actively counteract the effects of negative priming by using cognitive reframing.

If we recognize that we have been influenced by previous negative information, we can consciously strive to reinterpret or balance that perspective prior to the interaction.

Following the example of the employee, if we know he was late one day, prior to the meeting we can actively recall his positive aspects and accomplishments.

This deliberate effort to gain a more balanced view helps us enter the conversation with a more neutr


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