Decision simplification and the paradox of choice

In a world that offers an overwhelming amount of choice in almost every aspect of life, from choosing cereal to major career decisions, the belief that "more choice is better" can be counterproductive.

Simplifying decisions by consciously reducing the number of alternatives to consider can be an effective strategy for increasing satisfaction and reducing stress.

The Problem of Excess Options

Research has shown that, while having some choices is desirable, too many choices can lead to the "paradox of choice."

This phenomenon describes how too many alternatives can generate paralysis by analysis (difficulty in deciding).

Greater cognitive effort, lower satisfaction with the final choice (due to regret over the unchosen options) and unrealistic expectations of finding the "perfect" option.

A classic study illustrated this by offering consumers tastings of jams: those with fewer choices (six types) were more likely to buy and were more satisfied with their choice than those faced with twenty-four types.

Maximizers vs. Satisfiers

People tend to approach decisions in two main ways: as "maximizers" or as "satisficers".

Maximizers try to evaluate all available options to ensure they make the best possible decision, which can be an exhausting and often unsatisfactory process.

Satisfiers, on the other hand, have a threshold or criterion in mind and choose the first option that satisfactorily meets it, without the need to explore all alternatives.

Research has found a relationship between being a maximizer and experiencing lower levels of happiness and well-being.

The Simplify and "Satisfy" Strategy

Adopting a strategy of "satisfying" more often, rather than always trying