Introduction to Codes and Communication of Authority

Semiotics of Dress: Power vs. Empathy

Dress is not only an aesthetic covering, but a non-verbal language that establishes hierarchies and social dynamics before verbal interaction begins.

In the field of image consulting, we distinguish two major axes of communication: the projection of Authority and the projection of Accessibility.

There is no one code that is "better" than the other; the choice depends entirely on the client's strategic objective at any given time.

Do you need to impose respect and distance in a tough negotiation, or do you need to generate trust and openness for a creative team to collaborate? Authority is built visually through rigidity and high contrast.

Elements that communicate power are straight, angular lines (present in the lapel of a tailored coat or the starched collar of a shirt), dark, solid colors (deep navy blue, black, charcoal gray) and smooth, fine fabrics that maintain structure without creasing.

Conversely, accessibility is achieved by softening the image. Curved or relaxed lines (knitted fabrics, dropped shoulders), light or pastel colors, prints that invite closeness and tactile, coarse textures (such as linen or wool) that reduce the visual barrier between people are used.

Structural elements that define the message

To manipulate these codes, the consultant must know the "grammar" of the garments.

A closed collar and a tight tie are signals of "blocking" or protection that elevate perceived status (Authority).

Conversely, the act of removing the tie, unbuttoning the first button of the shirt or rolling up the sleeves sends a subconscious signal of "hands on" and transparency (Accessibility).

Footwear also plays a vital role: a thin, hard leather sole communicates formality and distance, while a rubber sole or suede shoe communicates flexibility.

Layering also plays a role; a structured third garment, such as a blazer, acts as a corporate "armor".

If a leader wishes to connect emotionally with his or her audience, he or she might choose to remove the jacket and remain in a shirt or blouse, eliminating that layer of protection.

The key to modern social etiquette is not following rigid rules of old-fashioned etiquette, but knowing which psychological "buttons" to push with clothing to facilitate the desired social interaction.

Summary

Dress is a nonverbal language that establishes hierarchies before speaking. We distinguish two strategic axes: authority, which imposes distance, and accessibility, which generates trust and openness.

Authority is visually constructed through rigidity, high contrast and straight lines. Dark colors, plain fabrics and starched collars are key elements that elevate perceived status.

Conversely, accessibility is achieved by softening the image with curved lines, tactile fabrics and light colors. Gestures such as removing the tie send subconscious signals of transparency and approachability.