Using Name to Assert Authority

Addressing people by name in a moderate and polite manner is a very effective way to project assertiveness and secure the attention of the interlocutor.

When someone hears your name in conversation, they are conditioned to listen attentively because it is associated with an important message or authority figure.

Attention conditioning

The use of name elevates us to a position of power and authority.

In our childhood, our parents and teachers used our name to get our attention or to correct us, which conditioned us to pay immediate attention.

By using this technique assertively, we get the other person to listen to us and pay attention to what we have to say.

However, its use should be moderate, since abusing it can make us appear aggressive.

The strategic use of the name

The use of name calling is especially useful in situations where you need the other person to understand the seriousness of the situation.

For example, in a conversation with a colleague who has not delivered a proposal on time, using his or her name at the beginning or end of the sentence, as in "Felicity, I noticed you were a day late...", makes the message more impactful and personal.

The use of the name, when combined with a clear justification, makes the other person more likely to take the situation seriously.

This technique is a powerful tool for projecting assertiveness and gaining the respect of others.

Summary

Addressing people by name is an effective way to project assertiveness and secure their at