The laws of persuasion to achieve objectives

Persuasion is the process of inciting or inducing someone to do something or believe in an idea, using psychological principles, to achieve your own desires.

Although often associated with manipulation, persuasion does not have to be negative; when used ethically, it is a powerful tool for resolving conflicts and achieving goals.

Understanding these laws of persuasion helps you influence others without resorting to power or authority.

Key principles of persuasion

Law of Reciprocity: This principle is based on the natural tendency of people to return a favor or gesture of kindness.

It consists of giving something of value and then asking for a favor in return.

This principle works even if the favor was not requested, which makes us feel indebted and more likely to accept a request.

Law of Consistency: This is based on the idea that if a person makes a statement or commitment, they are more likely to be consistent and congruent with what they said. An example is the popular phrase "what I say I keep".

By getting someone to make a small initial commitment, it is easier for them to remain consistent in the future.

Law of Scarcity: When something desired is perceived as scarce, people tend to value it more.

This principle is based on the law of supply and demand, where if something exists in abundance, it is perceived as less valuable.

In negotiation, phrases such as "this is the last one left" or "I can only offer this price for today" create an urgency that can move a person to act.

Law of Authority: People tend to obey authority figures or those they perceive as experts.

For example, a person is more likely to follow advice if he or she receives it from a doctor or a specialist in the subject.

To persuade, it is important to demonstrate knowledge and confidence in what you say, which positions you as an authority figure.

Law of Incentive: Human beings act on stimuli and will accept anything that suits their interests.

To persuade someone, you must find out what motivates them and offer an incentive that aligns with their desires and goals.

Law of Affinity: If someone considers you a sincere friend or a person who is honestly interested in you, you are more likely to feel committed to granting them a favor if they ask.

Genuine interest is a way of showing appreciation and generating loyalty.

Law of Attractiveness: People are more attracted to those who appear confident.

Projecting an image of confidence, with a firm posture and smooth gestures, helps you persuade, a