Potential of using facebook live

If we choose to dispense with the use of images in our visual tools, our presentations could be limited in several ways. First of all, the lack of images would make the slides visually monotonous, which could lead the audience to lose interest in the content presented.

In addition, images play a crucial role in memorization and association of ideas, which helps the content stick in the viewers' minds. Therefore, by omitting the use of images, we could miss the opportunity to reinforce the message.

Roles: Images have a fundamental role in a presentation, as they play several important roles:

• In addition to being a visual support, they can emphasize and reaffirm your words, generating a more effective impact.

• They have the power to evoke emotions and awaken empathy in those who observe them.Blurred or low-resolution images can convey an unprofessional image. Therefore, it is important to choose images carefully and ensure that they are clear and sharp to achieve a quality presentation that is consistent with your objectives.

• Branded images strengthen your company's visual identity by using logos, corporate colors and distinctive visual elements. This creates consistency in your presentation materials and helps establish a strong brand image.

• Setting the tone and mood: Images set the tone and mood of the presentation by reflecting the theme and generating a specific atmosphere. You can use bright and colorful images to convey optimism, or more sober and serene images to generate a reflective mood.

Copyright: It is advisable to use images that:

• Are visually appealing and eye-catching. The use of vibrant colors and balanced compositions can make your slides more pleasing to the eye.

• Are ethical and respect copyrights. You should not use copyrighted images without obtaining proper permission or using images in the public domain or licensed for free use. There are numerous online image banks where you can find free or paid images to suit your needs.

Improve the appearance: To improve the appearance of your presentations with images:

• Use images with a clear purpose: Select images that have a defined purpose and contribute to conveying your message. Avoid purely decorative or non-value-added images.

• Maintain visual consistency: Use a consistent style and color palette throughout your slides for a professional and aesthetically pleasing appearance. This helps create a subtle and cohesive presentation.

• Adjust the size and position of images: Make sure images fit correctly on your slides. Avoid images that are too large or too small.

• Consider the format and quality of images: Use images in formats compatible with the presentation software you are using. Pixelated or distorted images can negatively affect the visual appearanc