Demonstration of added value over competition

It is of utmost importance in the field of business the impact that can be caused on customers, because we can attract them or scare them away with just a detail. One of the first values we must inspire is trust.

This is fundamental because no one would run the risk of establishing commercial ties if they do not have the ideal conditions and terms to invest, buy or request a service.

Situation

Let's start with an example and consider how you can provide a solution. In today's news it has just been reported that a major textile employer has been severely affected by a windstorm that devastated the warehouse and will be closed until further notice. As a result, some 550 workers will be unemployed. The company, with several years of relevant production, has announced that it will compensate its employees for a period of one month, but will no longer be able to continue generating guarantees for a while.

Questions

Analyzing the news, the following questions arise:

• How could he take the reins of this matter?

• What would you say in response to the affected workers?

• What is important in the announcement that gives hope to the employees?

• At a time like this, how could you inspire confidence?

• What would be the strategy to reduce unnecessary losses?

Vision

As is evident, the responsibility falls on your shoulders to be the trusted image, and it is of utmost importance to know what words to use that will help overcome the news. We all fear change, and in times of instability knowing how to conduct ourselves correctly can propel us even further.